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Marta Massi - UNICATT (Authors)
2847 - BRANDING MUSEUMS: HOW BRAND TRUSTWORTHINESS, PERCEIVED QUALITY AND SATISFACTION IMPACT MUSEUM VISITORS’ BEHAVIOR
Friday, June 22, 2018 - Slot 7 (16:00 - 17:30) - ARNAGARDUR Building / A-310
Chiara Piancatelli - UNICATT (Authors)
2847 - BRANDING MUSEUMS: HOW BRAND TRUSTWORTHINESS, PERCEIVED QUALITY AND SATISFACTION IMPACT MUSEUM VISITORS’ BEHAVIOR
Friday, June 22, 2018 - Slot 7 (16:00 - 17:30) - ARNAGARDUR Building / A-310
Cultural Entrepreneurship (case Studies) (Functionary)
Friday, June 22, 2018 - Slot 6 (09:00 - 10:30) - ARNAGARDUR Building / A-310