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| Maria-eugenia Ruiz-molina - UNIVERSITAT DE VALENCIA (Authors) |
| 2514 - IS STORE BRAND EQUITY DETERMINED BY RETAILER’S COMMITMENT TO SUSTAINABLE DEVELOPMENT AND COMMUNICATIONS CREDIBILITY?: EVIDENCE FROM FRANCE AND SPAIN |
| Thursday, June 21, 2018 - Slot 3 (11:00 - 12:30) - ASKJA Building / N-120 |